The Definitive Guide to Johnnie Walker Blue Label Ultra
The Definitive Guide to Johnnie Walker Blue Label Ultra
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The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable though retaining the posh aura on the franchise and its Particular mixture of whiskies, which involve ultra-exceptional Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The result saw glass staying hand-blown right into a teardrop condition. For the first time inside the model’s history, the iconic square Johnnie Walker bottle has become reformed.
Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip of your spear for glass—especially for companies wishing to offer in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals
World wide Structure Director at Diageo, Jeremy Lindley who led the look job, claimed, “Johnnie Walker Blue Label Ultra was born away from an ideation session checking out the future of luxury. With other categories going to light-weight – for example eyewear and large-efficiency cycling – we questioned whether luxurious spirits could comply with match. “We took our vision to the crew of specialist glassmakers and all through a 5 yr test-and-master course of action slowly and gradually identified how to create tasteful, lightweight glass.
From peaty whisky to fruity whisky, lean on our skilled insights to find out the full assortment and character of various whisky flavours.
The end result is undoubtedly an market-initial that, and accomplishing exquisite attractiveness, showcases what luxurious, lighter-bodyweight, lower-carbon bottles of the long run could look like. As Component of the Diageo Spirit of Progress action plan, Johnnie Walker aims to decrease the excess weight of glass Utilized in its packaging; an ambition that's directed at lowering the level of carbon emissions linked to packaging.three Whilst the know-how isn't still accessible to launch bottles of this fat at scale, forever, the understanding Johnnie Walker has garnered is by now being applied to lightweighting assignments through the Diageo portfolio.
Yes—this collectible edition might be purchased on the web and shipped securely for your door with signature confirmation.
With fewer than 888 bottles produced globally, Every single bottle is individually numbered and offered inside a luxurious collector’s case.
We're listed here everytime you're prepared to go ahead and take plunge with Johnnie Walker and discover cocktail recipes, new solution launches and the most up-to-date from our globe of whisky.
This is a globally allotted release produced from rare shares, which includes whisky from ghost distilleries which are no longer in Procedure. Under 888 bottles were built around the globe.
Diageo has submitted filings to get its granted British isles Patent No. GB2616831 B endorsed as licensable of suitable within the UKIPO patent register, and intrigued parties are invited to ask for a typical royalty no cost, non-distinctive licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
Expert whisky tasting normally takes observe. Use our do's and don'ts to demystify the encounter and revel in your drams in an entire new way.
This can be a a person-off bottle for now illustrating the art of the doable, as being a structure experiment and redefining lightweight as luxurious. We will continue on to apply these learnings over the broader Diageo assortment.
Dr. Walker sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, initial designed in distilleries which have given that shut.
With our dedicated give attention to presenting lightness across every single design and style element, we released a exact lattice check here stopper, a bamboo frame in addition to a protective transportation box.